Web design is a Web development process for creating a website that focuses on aesthetic factors like layout, user interface and other visual imagery in order to make the website more visually appealing and easy to use. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up
Web design makes use of various programs and tools in order to achieve the intended look, such as Dreamweaver, Photoshop and many others. Technologies used to create websites include standardized mark-up, which can be hand-coded or generated by WYSIWYG editing software.There is also proprietary software based on plug-ins that bypasses the client’s browser versions. These are often WYSIWYG but with the option of using the software’s scripting language. Search engine optimization tools may be used to check search engine ranking and suggest improvements.